Law Firm SEO Services

How Do Clients Find You?

The thing about Google is that is where most people go when looking for legal representation. In fact, a survey by the National Law Review found that about 96% of people in need of legal advice or representation do an online search.

We use tools to help us understand what needs to be examine and improved to make sure that your landing pages have every possible advantage in ranking in the first five positions in search results.

How Important Are Law Firm SEO Services?

The higher the ranking in the search results the better. The number one position in search rankings can oftentimes mean double or triple the amount of clicks when compared to the second or third position.

In most cases it is important to know that people contact just one legal professional, so that you’ll need to make certain that your firm is top of mind in the client’s eyes.

If you’re website’s landing pages rank on anything but the first page then you’re essentially invisible to clients and potential clients.

Technical SEO

Technical SEO may be one of the most significant key factors for almost every firm with a website. It definitely is a major contributor to your success in keyword search rankings.

It’s also quite hard to get it done correctly —especially in the case if you aren’t an SEO expert. Technical SEO essentially is a way to see how “Google-friendly” your law firm’s website is. It also encapsulates other things like on-page optimization, website security and sitemaps.

As it is with most things is without the proper expertise and experience it is difficult to execute technical SEO by yourself. Most law firms decide to hire an SEO consultant specializing in SEO for law offices.

Here are some key things to keep in mind about technical SEO:

Measuring tools

There are quite a few measuring tools that allow us to help you improve your law firm’s technical SEO. You can always get yourself up to speed with this by reviewing Google’s Webmaster Guidelines for tips on technical SEO.

Fast and Friendly

Two critical areas of technical SEO are to make sure that your page load time is around 2.5 seconds and that your page displays correctly accross a variety of screen sizes, especially mobile.

Is it easy to navigate?

If your website is user friendly then it is pretty safe to say that a robot sent by Google to read and crawl your law firm’s website will be able to do the following;

1. Locate all your pages
2. Understand what those pages are about
3. How helpful they are to website visitors

Should You Outsource Law Firm SEO Services?

SEO is a very effective way to get the results that you want but requires patience and expertise to reap the benefits long term.

Most often times whether you hire a jack of all trades marketing person or specify a lawyer at the firm in charge of marketing efforts, they don’t have the time or flexibility to learn a new discipline.

At the very least you should think about hiring SEO experts. Make sure that they have sound knowledge of the foundations that we described in this guide, as a prerequisite.

You should ask them about the importance of content, backlinks, and technical SEO, and go through the portfolio of their work thoroughly.

They must understand your industry very well and how to rank your site in an efficient manner. SEO for lawyers is a long-term process so don’t expect to see your law firm’s search engine rankings improve right away.

Be cautious of any promises that your rankings will go to the first page overnight. If you ever have any questions or would like to find out more how PageLogic team can help, feel free to schedule a free strategy session– we’re happy to chat and learn about your law firm’s situation!