Lawyer Internet Marketing

Search ads

Social media pages are a great way to brand your business but it doesn’t necessarily mean that by showing you exist that it will bring in more business. Branding is difficult to measure and therefore makes it difficult to tell whether it is effect or not.

Paid search ads like Google or Bing can be effective but you need to have an effective conversion strategy in place since many of the most popular search terms can cost hundreds of dollars. It could cost you tens of thousands of dollars per client if your conversion rate is less than 1 percent. The good thing is that if you have the money then it can improve how quickly you get a return on your advertising dollars.

Search Engine Optimization

To put it in terms of a foot race, search engine optimization compared to paid search ads is like a long distance race. Winning the search engine optimization race can pay big dividends for years and years.

SEO entails creating implementing best practices that allow search engines like Google to find your landing page. content that aligns with Creating content for your website is a great way to educate people about your practice. You can also optimize blogs and videos to get people to your website.

Other aspects of SEO involve making sure that the your website URL can be found on other reputable websites. These can be placed in directories, newspapers sites, industry websites. The more of these links to your website the more reputable your site becomes to search engines.

Many firms make the mistake of not creating a separate web page for each service they offer. They combine all of their services into a single web page, which isn’t very effective in driving traffic or converting customers.

Putting the different areas of law that you specialize in helps you rank for the keywords that you’ve designated for each page ahead of time and in turn help the right clients to find you on search engines.

For example, if you offer legal services for medical malpractice injury and you want to rank well for the keyword “medical malpractice suit ” then you would need to you need to create a landing page that discusses the search term “medical malpractice lawyer”.

On a similar level you can narrow your focus into keyword optimization and rank your page for specific locations, such as “Dallas injury lawyers” or “personal injury attorney Dallas”.

Having different service pages allows you to connect with targeted clients and address their specific pain points. It also improves your site’s layout and helps visitors better navigate it.

Optimize Your Site to Make it Faster

People who are looking for you want to find a solution to their problem right now. ​If they don’t find what they are looking for on your website, they move on and look somewhere else.

With that said making sure that your load time on your landing pages is under 3 seconds ideal to make sure that they don’t look elsewhere for what they need.

Pagelogic is based out of Salt Lake City, Utah and is committed to helping small and mid-sized law firms to grow their firms. Our dedicated team with over 20 years combined experience will work with you to make sure that we strategize how to best get clients to find you.

You already know that there is plenty of competition out there so let us help you stand out and make a unique name for your firm.

Call us today at 801-573-0885 or email us at roger@pagelogic.com to setup a free strategy call regarding lawyer internet marketing.