Archive for 'Link Building'

Infographic Links To Be Discounted?

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I just read this article on Search Engine Land’s site that Infographic links may be discounted in the future. Matt Cutt’s reasoning was that often the infographic creators use poor logic or fact checking. He further argues that infographics can sometimes employ sneaky tactics like embedding links into the image in such a way that users don’t realize it.

If it’s true that Google may discredit links with infographics, I really ...

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Google to Add New Link Management Capability to Webmaster Tools Soon?

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With all this news about negative SEO and Google’s recent Penguin update, there’s been some buzz going around about something like, “Wouldn’t it be nice if we had some functionality in Webmaster Tools to see all the incoming links to our site and be able to click ‘delete’ or something to eradicate unwanted and harmful links?”

Well, this functionality may soon be on it’s way according to a recent interview with ...

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Penguin, what’s so bad about buying links to your site?

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In the past, we’ve all known in the SEO world that to rank high for a particular keyword, all you had to do was get lots of links back to your site with the desired keyword in the anchor text and Google would count those as popularity votes. If each backlink counted as a vote for your site for that keyword, then lots of votes told Google to send more traffic to your page. More links equals more relevancy, right? ...

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What You Can Do About the Unnatural Links Warning from Google

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Have you seen this thread going around the web now regarding a warning message in Google Webmaster Tools about unnatural links? It’s a crazy issue right now because everyone is trying to reverse engineer how Google is identifying which links are natural and which are manufactured for the sake of artificial ranking increases.  Search Engine Land has posted some recent articles about this and how to identify such strategies on ...

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